Monday, December 30, 2013
De Beers: A Legacy of Diamond Engagement Rings
When trying to find the best quality engagement ring possible, the quality of the diamond is always first and foremost. In this area, no other diamond supplier can hold a candle to De Beers when it comes to the “4 C’s” standard (carat, cut, clarity, and color). In fact, many people in the industry cite De Beers for creating this standard as nearly 90% of all diamonds on the market are graded by them. Today, nearly every diamond retailer strictly adheres to these standards when grading a particular stone.
Diamonds have long been considered the ultimate symbol of love, and this is in no small part because of De Beers. Before diamonds were the popular choice for engagement rings, women were still given rings made from precious metals as a sign of love. Once the art of cutting diamonds became perfected, their preciousness was added to the sought-after metals to make the ultimate combination of beauty and scarcity that perfectly reflects the sentiment of love.
How Pricing Stacks Up
Like most things in life, you can certainly expect to pay more if you want the best name in diamond engagement rings. De Beers is widely considered to have the best quality mines and thus best quality diamonds, so to get your hands (or rather finger) on one of them is going to cost you. This also protects their brand and keeps it among the most cherished in the world because not everyone can afford a De Beers diamond; so the celebrities find them even more appealing. While much of the diamond market is driven by rarity and demand, De Beers also brings the allure of the quality you can only get by purchasing one of their fine quality stones.